Start Your Own Shopify Store 2

In the last blog, we talked about how to start your store in Shopify, and upload products, now we continue building.

We don’t need to track inventory if you are shipping on your behalf. If you wish to track inventory in Shopify, how much of each product is left, and how much more we need to purchase from suppliers as orders come in, don’t forget that you will also need to estimate more, considering the logistics time.

The “Continue selling when out of stock” box instructs Shopify when it’s time to do what you’re running out of.

Suppose you don’t need a long time to purchase your product. In that case, it’s usually best to check the “Continue selling” option – but if you need a while to get more stock, it’s best not to check it (doing so will display a “sold out” notice next to your product until you let Shopify know that the item is in stock).

In the shipping section, you will enter the details that will automatically calculate the shipping cost and print the appropriate shipping label for each order.

Setting up the actual shipping costs you will provide to your customers will be covered in this tutorial.

Weight data is especially important for calculating shipping costs, which will be covered in a later part of this tutorial.

Product Options
If you have multiple options for your products – such as different sizes, colors, or flavors – you can add them (and the associated price, quantity, and SKU for each product) here.

You can create up to 3 options (e.g., size, color, material) for each Shopify product; and up to 100 variants.

A variant is a combination of product options – for example, a large blue shoe would be one variant; a small, red one would be another, and so on.

You can simply add them as variants of the same product, rather than adding each one as its own. Each option can have its own image, price, tracking inventory, and individual settings associated with it.

Search engine listings preview
There are 3 fields that need to be filled in here.

Page Title – this is the title that usually appears in the search results (the big clickable title).
Meta Description – This is where you enter the “meta description”, which is a piece of information that appears as a description in the search results (although not always – Google often uses it as a guide rather than gospel).
URL / Handle – The URL of your product.

Create product collections
You can create collections to target specific audiences (e.g., boys/girls), themes (e.g., back-to-school season/Christmas), or product categories (e.g., tops/pants/accessories). You can decide whether you want to manually add products to certain collections or automatically include/exclude products based on price, label, or other criteria.

Collections have a variety of uses, such as:
Curating the items you want to sell (you can apply discounts to specific product lines).
Pulling certain products that you want to display in a section of your homepage.
Linking to product collections in your navigation or on your homepage helps different audiences quickly navigate your catalog.

If you choose the “Manual” option, you can search for products one by one and add them to the collection.
If you choose the “Automatic” option, you populate the collection by setting some simple rules.
Automatic collection saves you time and effort, especially when you have to deal with a large inventory of products.

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