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Email: chris@astongarment.com
Start Your Own Shopify Store 1
Shopify is a complete commerce platform that lets you start, grow, and manage your business.
With Shopify, you can.
- Create and customize an online store
- Sell in multiple places, including the web, mobile devices, social media, and more
- Manage your products, inventory, collections, and shipping
Ready to get started? Let’s get started!
1. Get everything you need ready
To get up to speed, you need to have the following ready:
A name that is easy to remember
A distinctive logo
Your products
Photos of your products
After-sales related information (your contact information, FAQs)
2. Open a 14-day free trial
You have the opportunity to try Shopify for 14 days for free without entering your credit card information. After the trial period, if you want to officially open a store, you will need to choose a monthly maintenance plan and enter your credit card information.
You can purchase your own domain name through Shopify, or you can use your existing domain name (for example, if you have already purchased a domain name from GoDaddy).
3. Now let’s start uploading products
You may have learned about Shopify and some will ask you to choose a suitable theme first, however, today we suggest you add your products first. Why not pick those nice themes first? The reason will be explained later.
In your Shopify store, go to Products > Add Products to create your first product. Remember this moment, no matter how big your business is and how many people you influence in the future, it all starts with this product.
When adding a product you need to keep an eye on this information.
Product Title
The product page is where the customer learns about the product and decides whether to buy it or not. Sharing the right information in the right way, from pricing to sizing, through text and images, can make a big difference. If you’re not sure what to include when creating your own online shopping site, you can look to others in the marketplace for inspiration.
Your product title should clearly state what the product is. Don’t ignore this; the title will help customers find what they need in your catalog. Try to keep it short and use your product description to show specific information or product options, such as color or size.
Product Descriptions
This is the key to your sales. Engaging product descriptions usually include.
Simple, easy-to-understand words to introduce the product to your customers, using phrases and paragraphs to help customers quickly access key information about your product.
Highlighting any unique selling points, including incentives, coupon codes, easy return policy, the product being sustainable, etc.
Use tables to differentiate between sizes to make it easy for customers to find their size
Product images or videos
Make sure the pictures or videos are of the highest quality possible. If you can, work with a professional photographer. If this is not possible, take your own photos. Most modern smartphones are capable of taking high-quality product photos.
Try to keep the same aspect ratio (i.e., the ratio between width and height) in your product photos so that all of your photos look the same size. This consistency will create a cleaner, more professional look when you create your online store.
Price Price Price
Finally, it’s time to get to the price, which is about your bottom line. Factors that affect pricing usually include raw materials, shipping, rent, marketing costs, etc.
Imagine yourself going shopping. People often use price as a shortcut to assess quality – but not exclusively – and don’t assume that a lower price will necessarily result in more sales.
After you start marketing, you can always adjust your prices based on sales and market trends. You may find that customers are willing to pay more for your product based on the fact that your product looks lovely, the quality of your product is good, the materials used in your product are environmentally friendly, and so on. Now you understand how important product images and product descriptions are.
For the next part, we will talk about inventory, shipping, product lines, theme templates, design pages, etc. Please check the next blog.
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