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TikTok has swept the fashion world, but can it help you grow your children’s clothing business? If you’re a small clothing startup or run a boutique, what’s the best way to make money from TikTok?
TikTok is the latest “killer app” in the social media world. With over 3.5 billion downloads since its launch, TikTok is the first non-Meta app to reach this milestone. According to Sensor Tower, no app has been downloaded more than TikTok since the beginning of 2018.
High waist leggings are not only an Amazon hit in the first two months of 2021, but it is also the newest “tough guy” on the social platform TikTok. The term “tiktok eggings” is still a hot Amazon search term.
The trend started in November 2020 with a video uploaded by a blogger named Lauren Wolfe. The video now has more than 2.5 million views on TikTok and the #tiktokleggings hashtag has more than 272 million views and #amazonleggings has more than 175 million views. Thousands of Instagram users with pictures have reposted the video link. The large number of people who watched the video flocked to Amazon, making “tiktok leggings” one of the most popular terms on Amazon.
Amazon and TikTok may seem unrelated, but the users of Amazon and TikTok are linked. High-waisted leggings exploded in popularity with an element of luck, but the role of the pushers behind the social platform cannot be ignored. What brands and Amazon can’t do: push the product to the top 50 of the Hot 100, but TikTok users did!
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