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If you want your team to have a marketing mindset and be ahead of your competitors, here’s what you must know.
01 The logic of growth
Although not a prognosticator, we still want to be able to make plans through data analysis and sound extrapolation, so you need data as a basis (anything related to your business), test it through vertical comparisons (with your historical data) and horizontal comparisons (with your peer data), and keep correcting it to reach satisfaction and drive growth.
02 Set goals
Common goals include a number of followers, number of subscribers, number of orders, growth rate, etc.
03 Develop a targeted strategy
This can be generally summarized as preparing market research data, identifying target groups, attracting people with appropriate price/promotion programs, implementing programs, and setting milestones and long-term goals.
04 Using tools
Often marketers need to do a variety of analyses, they have to read so many industry reports, the use of tools will be more effective and save time, such as Customer Relationship Management (CRM), Online Advertising, Social Media, Search Engine Optimization (SEO), Content Creation and Design, Video Marketing, Event Marketing, Lead Capture, and Conversion.
05 Learn from your peers
One of the best ways to learn is to know your competitors, especially those who are doing better than you. While there may be lucky that they are just doing the right thing at the right time, can you do the same if it’s you? There are very many successes, and of course failures, in Google, for you to learn from.
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